Fake vs real: How to avoid counterfeit braids

X-Pression has been the go-to braiding brand for generations. Grandma knows it, mum used it, now we’re here to continue the tradition. As one of the major players in the hair industry, it has set the standard for premium quality braiding extensions. But in a world where imitation is the best form of flattery, identifying authentic X-Pression braids has become increasingly challenging. The sophistication of counterfeit products makes it hard to know what you’re buying. So, to avoid picking up imitations during your next hair shop, here are some useful tips to identify genuine X-Pression braids.

X-Pression Ultra Braid, from £2.99

Scrutinise the product label

1. Inspect the packaging for any signs of poor quality, misspelled words, or inconsistent branding.
2. Original X-Pression braids have a firm label with neatly trimmed borders. The item name is always clearly displayed too.
3. The inside backboard has the X-Pression logo printed grey in a step and repeat format. If printed in any other colour, or not at all, this suggests the product is fake.

Look for the verified hologram

1. To identify original X-Pression braids, the label has a hologram sticker for security.
2. Check the size and stamp of the hologram to ensure it corresponds with the original X-Pression red logo.
3. Install the Hidden Tag app and scan the sticker to receive a confirmation message that the product is genuine.
4. If there is no Hidden App sticker, look for the oval hologram sticker with the X-Pression logo. This is also confirmation that the product is genuine.

Inspect the nylon packaging

1. Examine the outer packaging. The print quality of the X-Pression logo on the nylon packaging is solid and clear.
2. Original X-Pression packaging usually has three air holes on it.
3. Check the quality of the sealing on both ends of the nylon packaging. Original X-Pression are neatly sealed while counterfeits are not.
4. Pay attention to the length of the nylon packaging. Some counterfeits buy used X-Pression nylon packaging which often appears shorter compared to the original packaging because some parts of the nylon have been cut off.

Get a feel for the hair

1. Authentic X-pression braids are known for their high-quality synthetic fibres. Check the texture and feel of the hair fibre. They should be soft, smooth, and consistent in colour.
2. Pay attention to the length and weight too. Original X-Pression braids are 82 inches in length and weigh 165 grams.
3. If in doubt, check the colour of the rubber band used to fasten the product to the label. Original X-Pression are fastened with black rubber bands.

Featured image details: Model is wearing X-Pression Ultra Braid in colour 1B