The UK’s sought-after Melanin Expert and Celebrity MUA, Joy Adenuga partnered with renowned brand Armani Beauty to offer exclusive masterclasses at Venice International Film Festival’s 80th Edition. Intended to educate beauty lovers and enthusiasts worldwide, the mission was successfully accomplished.
Adenuga’s vision regarding makeup is beyond the norm and is continuously reflected within her decades worth of experience. Expertly enhancing natural beauty through a collection of products, smoothly curating and designing looks that cannot be replicated – her interpretation of this self-expression can only be described as art.
For the 80th edition of Venice International Film Festival, she revealed the importance of brands working with Black Artists on Black skin. The artist constructed her signature glam on Queen Charlotte’s very own, India Amarteifio. Adenuga and Amarteifio have quickly become the industry’s most-favourable duo – as they collectively present a refreshing and modern interpretation to beauty. Broadcasting their professional relationship across 20 countries and 400 influencers, Joy Adenuga expertly explained how to create the perfect makeup look from beginning to end, step-by-step. The highly-commended masterclasses received an abundance of interactions from fans – thanking Joy for sharing her expertise.
Working with legendary beauty brand Armani Beauty has proven to be essential collaboration. Joy Adenuga’s mission is to enhance accessibility and promote inclusiveness at all times. Venice International Film Festival offered all participants to give back to beauty lovers – once again, proving the success of authentic relationships and initiatives.