Mermaid Core is here… With Google searches for ‘mermaid style’ rising 736% worldwide in the past year, expect colour palettes of blues, pinks and purples, as well as shimmer, iridescent tones and dewy make-up looks!
The movie starring Halle Bailey in the lead role is to be released later this month, being directed by Rob Marshall and also starring Melissa McCarthy, Jacob Tremblay, Jonah Hauer-King, and more. In response, the beauty and fashion world have been gearing up with fun launches to whet Mermaid fans’ appetites, and when it comes to the data, it’s clear to see why.
The Little Mermaid
A new finding by fashion site Nasty Gal reveals that Pinterest searches for ‘mermaidcore’ skyrocketed 614%, according to the analysis of Pinterest search data. Google searches for ‘mermaid style’ have also risen 736% worldwide in the past year as well as searches for ‘shell bikini’ and ‘purple bikini’, Ariel’s signature bikini styles, have risen 244% and 311% respectively, in the past month.
A spokesperson for Nasty Gal commented:
“The Little Mermaid has been an iconic part of popular culture, from Ariel’s instantly recognizable outfit to the catchy soundtrack. The premiere and recently releases new clips have caused a buzz online with fans eagerly awaiting the movie, which is set to be released later this month. As these findings show, the excitement has also transcended into the fashion space, with many fans wanting to emulate Ariel’s iconic style, indicating that purple tones, mermaid inspired swimwear, and bright patterns are set to make a big comeback this Summer.”
“The mermaid style encompasses iridescent and shimmery tones with typical colours of pinks, purples and blues. Beach and water symbols such as shells, coral, and waves are all popular symbols associated with ‘mermaidcore’.”
Get the look
The Body Shop Freestyle Multi-Tasking Crayon in Empower, £12