As we all become increasingly conscious about the products we buy, beauty brands that take their environmental commitments seriously are really coming into their own. Here are some planet-friendly innovators making a big difference…
Airfro
From the ingredients selected to its clever packaging solutions, natural haircare brand Airfro has made sustainability part of its DNA. The sleek aluminium bottle housing its hero 00.3 Dfy Curl Refresh spray is both contemporary and sustainable. Once empty it can be refilled using a custom Airfro eco-pouch, which is cost-effective and made from 90 per cent less plastic than regular bottles. It’s well worth adding to your eco-friendly list!
Dame
Aiming to eliminate 15 per cent of the 1.3 billion disposable tampon applicators discarded in the UK each year, DAME’s launch of the world’s first reusable alternative is innovating our monthly cycles. Its award-winning design is easy to use and conveniently self-sanitising: simply insert your tampon, rinse and go. It works with every tampon size and lasts for life, so you can get on with your period without adding to plastic waste.
Lethal Cosmetics
Ethical production is at the heart of Lethal Cosmetics’ range and the brand is committed to offering animal and planet-friendly products. Its makeup is cruelty-free and vegan, earning it the title of PETA’s ‘most animal-friendly new cosmetics brand’ in 2017. The brand also offers functional and eco-conscious packaging including its signature empty eyeshadow palettes, from £10, that can be refilled with single shades.
Dyson
Boasting a powerful digital motor that’s been designed for super-fast drying, Dyson’s Supersonic Copper Gift edition hairdryer is a great way to put a loved one on the eco-conscious beauty path. Its high-tech design eliminates noise and cuts down heat, moving 13 litres of air up to the amplifier every second. Perfect for all hair types, it cuts down drying time – minimising energy consumption in the process.
Organic Apoteke
Results-driven cruelty-free skincare brand Organic Apoteke combines spiritual wisdom and ayurvedic training with meticulous medical research. Founded by holistic wellness advocate Dr Nitasha Buldeo, its products are made using certified organic ingredients. The range aims to respect nature’s resources while delivering clinically proven results. Plus, its packaging is from 100 per cent recyclable materials.
