4 brands at the forefront of black male grooming

Once a marginalised sector ignored by the beauty industry, the tide is turning on black male grooming.

Aaron Wallace grooming

In the ever-evolving landscape of self-care and wellness, there’s a significant cultural shift that has captured the attention of all: the remarkable boom in male grooming. Gone are the days when skincare, hairstyling, and personal hygiene were considered the exclusive domain of women. Today, men are embracing self-care routines with enthusiasm, ushering in a new era of sophistication and confidence. Let’s explore this transformative journey into the world of male grooming.

Breaking stereotypes of black male grooming: Defying traditions

Traditionally, the notion of grooming has often been associated with femininity. However, the 21st century has brought about a sweeping change in this perspective. Men are now openly embracing their desire to look and feel their best, challenging age-old stereotypes and carving out their space in the beauty and personal care industry. This shift is a testament to the evolving concept of masculinity, where confidence and self-expression know no boundaries.

The black male grooming revolution: Behind the boom

Several factors have contributed to the explosive growth of male grooming:

Changing Beauty Standards

In an age of social media and constant visual exposure, the pressure to maintain a well-groomed appearance has become universal. This has led men to seek out products and routines that enhance their looks and boost their self-esteem.

Accessibility to Information

The internet has democratised information, making it easier for men to educate themselves about grooming practices, product recommendations, and skincare routines. Online communities and platforms have provided a safe space for men to discuss their grooming concerns and learn from one another.

Innovative Product Offerings

The beauty industry has responded to the rising demand for male grooming products with a diverse range of offerings. From specialized skincare lines to tailored haircare solutions, men now have access to products that cater to their unique needs.

Celebrities and Influencers

Male celebrities and influencers openly discussing their grooming routines have normalized the practice. Their endorsements and personal stories have played a pivotal role in encouraging men to explore and invest in self-care.

Workplace Expectations

As professional environments become more competitive, maintaining a polished appearance has become essential. Men are recognizing that grooming is an integral part of making a positive first impression.

Redefining Masculinity: The Psychological Impact

The boom in male grooming is not just skin-deep; it has profound psychological implications. Engaging in grooming routines can significantly boost self-confidence and self-worth. The act of taking care of oneself fosters a sense of empowerment and reinforces the idea that self-care is not exclusive to any gender.

Embracing the Ritual: A Grooming Routine for Every Man

Creating a personalised grooming routine is key to unlocking the benefits of this cultural transformation. Here’s a simple guide to get started:

Skincare Essentials:

Cleanse, exfoliate, moisturise. Investing in a basic skincare routine can do wonders for your complexion and overall confidence.


Whether you have a full mane or a close shave, finding the right haircare products and styling techniques can make a world of difference.

Beard Care:

For those with facial hair, maintaining a well-groomed beard is an art. Beard oils, balms, and regular trimming can keep your beard looking sharp.


A signature scent can leave a lasting impression. Experiment with different colognes until you find one that resonates with your personality.

Confidence Building:

Remember, grooming is not just about appearance; it’s about feeling good in your own skin. Embrace the process and take pride in the effort you put into your self-care routine.

4 brands changing the black male grooming game

Men are taking matters into their own hands with UK entrepreneurs like Aaron Wallace and founders of TMPL, Adam Hutchinson and Raphael Babalola who appeared on BBC’s Dragon’s Den, disrupting the market with premium products catering specifically for textured hair and all skin types.

Let’s take a closer look at those who are currently elevating the market offerings.

Aaron Wallace

Having launched in 2016, Aaron Wallace’s namesake brand was conceived in a South London barber shop – so you know your hair and skin are in the hands of an expert! Try the Mango Butter + Black Seed Conditioner for a deep condition and an out-of-this-world scent.


A contemporary men’s skincare brand, TMPL was founded on the concept of addressing black skin concerns without the use of toxic ingredients. As such, all TMPL products are vegan and cruelty-free, and contain no artificial fragrances, parabens or sulfates. New to the brand? Their Hydrating Face Moisturiser is a great place to start!


From the contemporary to the traditional! Murdock is a big name in London barbering, and the brand reflects the familiar aesthetic of barbers of old, but with products that cater for all. For example, their Textured Curl Cream provides hydration and control over ones curls and coils. A must-have for any distinguished gentleman.

War Paint For Men

A YouGov survey found that one in 20 men in the UK now wear makeup, and it’s no wonder why, as the latest generation of made-for-men makeup is brimming with effective and discreet options. Take War Paint For Men’s Tinted Moisturiser – a hybrid moisturiser and skin tint that hydrates while evening out the complexion. Available in a range of shades.

The male grooming revolution is here to stay. It’s a celebration of individuality, self-expression, and self-care, proving that looking and feeling your best is a universal desire. So, gentlemen, go ahead and embrace the transformative power of grooming – it’s your time to shine.

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