Tired of fake OTT lashes? Then cast your eyes over new cruelty-free lash line ByJoy, created by make-up artist Joy Adenuga. The debut collection, Flower Power, consists of light fluffy strip lashes that give an au naturel finish – even in pictures.
Joy said on the @byjoyadenuga Instagram page, ‘Why lashes? – I’m picky and fussy with eyelashes and trying to locate the style I prefer to work with on various eye shapes was becoming difficult. I then made the decision to release my own line of lashes.’
Named after her favourite flowers, the collection consists of:
Shop at https://www.byjoyadenuga.com/ from £14.95.
