Who is Afro Angel Lola and what’s her story?
Lola is our very first character and she represents freedom and empowerment. She a true socialite who enjoys travelling, fine cuisine and concerts. We wanted Lola’s life to emulate those of our favourite role models, to inspire young girls to be carefree and adventurous with their lives, and unapologetic about their black excellence.
Why did you choose a natural Afro as Lola’s hairstyle?
Lola’s hair is the first thing young girls and parents notice. As a black woman I believe our hair is deeply rooted in our shared ancestral history and cultural identity. Having experienced my own personal battles to embrace my own hair, I wanted Lola’s hair to embody my new found confidence, acceptance and emotional connection with my hair, so that the next generation of young black girls start their own hair journey without some of the negative hurdles I had to face.
Which fashion designer would you love to collaborate with to create a collection of clothing for Afro Angels?
We’re actually working on something really special right now. We don’t want to give anything away but I know your readers will love it.
There’s a huge #dollsofcolor movement on Instagram driven by US influencers – what’s the UK doing to keep up?
Not enough from what we’ve seen. On the one hand there is a rising tide of black dolls which have traditional African outfits here in the U.K. This is amazing to see and hugely beneficial to the movement. However, we don’t feel there are enough dolls which reflect the fusion of culture and lifestyle of black girls who were born and raised here, but still strongly associate with their African heritage. This is where we feel afroangels really stands apart for other doll brands.
What are the biggest challenges of marketing to children?
One of the biggest challenges is that children are now spending less time playing with tangible toys such as dolls or socialising with their friends in outdoor environments. Instead they spending several hours playing games on their phones, ipads and computer screens. This presents the interesting challenge of trying to convince young girls that are dolls are more enjoyable and better for their physical and mental wellbeing.
Also remembering that although children are who use our products it is ultimately their parents, aunts, older siblings etc who buy them. Therefore, finding the right marketing equilibrium can at times be a challenge. But one that we relish.
What makes you feel nostalgic for your childhood?
Throwback pop princess hits. We had so many female icons growing up in the early 2000s. Beyonce, Mariah Carey, Xtina, Britney Spears, Rihanna – are all my personal faves. They made me proud to be female through their impact. Women are so powerful!
What else are you doing to help young black girls through Afro Angels?
We are currently working on creating monthly subsidised events for black girls from the ages 7-18. This will include workshops, seminars, pamper sessions and panel discussions. The goal is to cultivate an environment for girls from various backgrounds to flourish in all areas of their lives. Ultimately, we would like our tangible products to serve a trojan horse, by helping to fund the intangible and invaluable service of cultural empowerment for young black girls all over the world.
What’s your advice to girls growing up in 21st Century Britain?
Focus on yourself. Don’t be afraid to speak up and ask for help. Always keep your head up so your crown won’t fall.
