Meet Adjoa, a 35-year-old mum of two who’s making waves in the hair styling and fashion world. Like many mums, she’s been through the ups and downs of post-partum hair loss after welcoming her two children, including a 6-month-old baby. But instead of letting it get her down, Adjoa has rediscovered her confidence and is now on a mission to help other young mums feel fabulous and embrace their style with confidence too.
Adjoa shares, “Over the years, I’ve had many ups and downs with my hair. One of the biggest hair challenges I’ve faced is that I have very fine hair. More recently, my biggest thing has been going through post-partum shedding after having my second baby. Because I’m still dealing with post-partum shedding, I’m doing a mixture of protective styling, wearing wigs, and also styling my natural hair with clip-in extensions.”
Adjoa teamed up with her hairdresser to develop styles that work best for her, even with the challenges of post-partum shedding. Online, you’ll find her sharing her tips and tricks, from fashion hacks to hair tutorials, where she shows how she styles her clip-in hair extensions.
A key part of Adjoa’s hair journey has been the use of the CLOUD NINE Wide Iron – ideal for long hair. “I love CLOUD NINE heated styling tools because you can regulate the temperature to protect the health of your hair. Being able to change the temperature is really important for me because it means I can get the style I want without having to compromise on the quality of my hair,” she says.
CLOUD NINE’s Wide Iron comes with Variable Temperature Control that allows users to select the perfect heat setting for their hair type, preventing damage and promoting healthy styling.
Leading the way in healthier hair styling, CLOUD NINE has recently launched its innovative Temperature Calculator. By answering a few questions about their hair type, colour, texture, and styling habits, users can find the perfect heat setting for their straighteners – because when it comes to hair, everyone is unique. Commenting on her experience of using the Temperature Calculator, Adjoa reveals, “it was such a reminder that it’s not one heat fits all hair. It really reminded me that for my hair type and density, I need to be using a lower heat, and I’ll still be able to get the style that I want.”
Adjoa is proud to be one of nine inspirational people that have been selected nationally to form Frankie’s NINE. A partnership between CLOUD NINE and style icon Frankie Bridge, the campaign is sharing nine individual hair journeys, in the hope of inspiring others to be more confident and feel unstoppable. Adjoa said, “I feel most confident when I discover a new style that really suits me and brings out the best in me. Once I pair that with an outfit I love, that makes me feel unstoppable.”
It’s not just about looking good for herself – she’s all about helping other mums facing the same challenges. Dedicated to building a supportive online community, Adjoa adds, “I’m focused on inspiring other young mums on how they can be more confident in their style.” Her journey and expertise not only highlight the versatility of CLOUD NINE products but also offer hope and practical advice to women dealing with the often-overwhelming issue of post-partum hair care.
