It was a case of blink and you’ll miss it for fans trying to get hold of Pat McGrath’s Supreme lipstick, which sold out in 8.2 seconds (to be precise). Savvy spenders are reselling the $38 lippie for up to $999 – we’ll kiss that goodbye!
The partnership is Supreme‘s first ever beauty collaboration. Specialising in skatewear, Supreme has achieved mainstream popularity in recent years due to its preference by prominent hip hop artists. So why a beauty collab, and why Pat McGrath? Well, Supreme have a history of doing the unexpected. In the past, they’ve released limited edition Supreme Oreos, tools, motorcycles and guitars. And McGrath’s huge influence and success as a make-up artist and entrepreneur ensured that this seemingly ‘random’ product launch caused as much hysteria as its predecessors.
In an effort to keep things as exclusive as possible, the Supreme x Pat McGrath press release read: ‘No product samples and no interviews’. And it succeeded – the product is now in the hands of those with only the fastest fingers, and it’s very unlikely that a second drop will be taking place.
We’ll just have to live vicariously through the inevitable Instagram boasts.
