An avant garde MUA’s favourite Black-owned beauty brands

Wendy Asumadu shares her top three make-up products from MDMflow, Coloured Raine and UOMA Beauty. Purses at the ready.

Avant garde make-up artist Wendy Asumadu uses colourful looks to express her personality and Ghanaian heritage. In this month’s issue of Spell Magazine, we talked to her about her influences, how she maintains a busy career, and the lack of inclusivity in beauty. You can read our interview with her here.

Wendy’s top three favourite products from Black-owned beauty brands

MDMflow mascara
MDMflow Greater Than Mascara, £15

This new and improved formula from MDMflow contains an increased black pigment concentration and features a new indented brush for clump-free application and increased volume. Get fluttery eyelashes in no time to complement your look!

COLOURED RAINE All That Glitters Liquid Matte Glitter Lip, £15
Coloured Raine All That Glitters Liquid Matte Glitter Lip, £15

Cruelty-free and vegan, the All That Glitters liquid matte glitter lip has a velvety, high-fashion, matte finish. This super soft formula envelops lips in rich, long-wearing color. It applies as a creamy liquid but after a few minutes it dries to a comfortable matte finish.

UOMA BEAUTY Black Magic Color Palette, £43
UOMA Beauty Black Magic Color Palette, £43

With five matte and five shimmer shades to choose from, there are endless looks that can be created with this palette! Rich textures transform into an ultra-thin, full colored film on the skin which is long lasting and water resistant.

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