Lottie London proudly introduces the Beauty for Blood campaign this October in partnership with NHS Blood and Transplant, to encourage and educate our community to donate blood and raise awareness of how vital blood donations are.
Research shows that 1 in 10 donors are Gen Z and we need more young donors in particular to give blood, as they are the donors of the future.
Further statistics show that in the UK only 2% of those eligible to give blood donate, yet one hour of blood donations allows you to save up to three lives. This year the NHS urgently needs to recruit 400 new donors every day to ensure they can continue to supply lifesaving blood that patients need.
There is a particular need for the blood type needed by people with Sickle Cell Disorder, with demand rising by 50% since 2016. For the NHS to meet demand they need to recruit 12,000 new blood donors of Black Heritage this year to ensure sickle cell disorder patients receive the matched blood they need to save and improve their lives.
With this demographic making up a large majority of Lottie London’s consumers and community, the brand saw this as an opportunity to inspire its community to spark positive change and stand behind this vital cause.
The Lottie London Beauty for Blood campaign launches this October in line with Black History Month to raise awareness of the urgent need for more Black Heritage donors with the education on how simple and safe the process of giving blood is and encourage new blood donors.
If you are the #GivingType you can register and donate today, and join thousands of people giving blood every day by visiting www.blood.co.uk or via the GiveBloodNHS app
