A mainstay of the beauty halls in department stores, NARS Cosmetics is now readily available from the website of Britain’s most prolific high street pharmacy, Boots.
Founded in 1994 by French make-up artist and photographer, François Nars, NARS has remained at the forefront of the beauty world, recognised globally for unique textures, innovative formulas and diverse shade ranges. Boots customers can now get their hands on iconic products such as Orgasm Blush, Laguna Bronzer and Climax Mascara.
Joanna Rogers, Commercial Director and VP of Beauty and Gifting at Boots UK, said, “Following the hugely popular launch of Laura Mercier, we’re really excited to welcome NARS to our ever-growing beauty offering on Boots.com. Celebrated for its inclusive and boundary-breaking approach to makeup as well as bold, long-lasting pigments, we’re so pleased to be making another legendary brand accessible to all of our beauty-loving customers.”
Helen Wood, General Manager for NARS, said, “We are thrilled to be bringing NARS, the iconic, forward thinking and globally recognized colour brand, to Boots and reaching beauty consumers across the UK.”
Wading in on the conversation, Jemima Cousins, Spell Magazine Editor says: “It comes as a welcomed relief to know you can pop to your local high street to pick up your favourite make-up. NARS have great shades for women of colour and by being available in Boots, the brand has become much more accessible to all.”
To celebrate the launch, customers can get their hands on a free NARS Explicit Dragon Girl Lip Duo when they spend £45 on the brand on Boots.com.*
