What’s the best part of your day as a CEO?
The best part of my day is always hearing from our customers. Their stories remind me why I started Camille Rose in the first place and they keep me inspired to keep going. It’s easy to think having your own business is all fun and glamour but I wish people knew the sacrifices behind the success. It took years of late nights, risks, and faith before Camille Rose became what you see today.
The first time I realised I was building something bigger than a small independent brand was the first time I saw out products on the shelves at a major retailer. In that moment, I knew this was bigger than just me—it had become a movement.
What’s a challenging part of your role?
Balancing being a CEO and the face of the brand isn’t easy. It requires structure and a strong team to make it possible. Not every founder has to be the face of their brand—it depends on their vision. For me, it felt natural because my story is so deeply connected to Camille Rose. My biggest challenge so far being in this business was breaking into retail and earning shelf space.
Competing with bigger, established brands meant I had to constantly prove the value of Camille Rose and fight for visibility. But I’ll admit, the secret sauce to our success has always been authenticity. I create solutions backed by science and rooted in purpose, never just chasing trends.
What does the phrase ‘self-made’ mean to you?
Being self-made means starting with what you have, trusting your vision, and turning every obstacle into an opportunity. Sometimes it still amazes me to know what we’ve created is now a part of so many people’s self-care rituals. The fact we have our own community – the Rosettes, is humbling and such an honour. Without them there would be no us.
What do you do to treat yourself?
I treat myself by travelling–a lot! I love celebrating with experiences that inspire me and allow me to recharge before pouring back into the business. When I’m in doubt or need clarity, I always turn to prayer and quiet time with God. That’s where I find my strength to move forward. Giving back has always been part of my purpose. Launching the foundations was non-negotiable because I wanted Camille Rose to not just sell products, but to create impact in our communities.
What’s one important lesson you’ve learned on your journey?
One thing I’ve learnt on my journey is that it’s okay to pace yourself. Growth takes time, and patience is just as important as passion.
Shop Camille Rose at https://www.camillerose.com/
