Change is inevitable, especially in the world of fashion. All the “norms” are once again being broken down. What was once described as formal aka ‘suited and booted’ – to throw in the informal terminology, is now welcomed for all occasions. In fact, its the default go-to for everyday dressing.
This proves there’s been a seismic shift in attitude. We’re familiar with the generic term ‘look good, feel good’, but now it has evolved and this time it’s personal. “Power dressing to me means ‘I’m doing me, regardless’”, says Agnes Cazin, fashion brand consultant.
Power dressing is no longer limited to the quasi-masculine silhouettes of the eighties. Shoulder pads are decidedly out (unless worn ironically), while bare midriffs are in. Tapered trousers? Out. Slouchy slacks are in. While transitioning through its various iterations across the past four decades, power dressing has shed its associations with traditionally stiff, cis-male attire. The WFH culture and last-minute Tinder matches means power dressing has transcended the threshold of the boardroom.
“There’s something so ‘2024’ about casually channelling the ‘dress for success’ aesthetic and incorporating it into all aspects of routine life,” says Cazin. “The post-soft life generation is donning attire that reflects ambition during the school run, in the classroom and bottomless brunches. Why? Because we want to channel looking good to feel even better.”
So, what are the rules? “It’s all about defining your power and what it means to you,” says fashion designer Deborah Latouche. “The concept of power remains at the centre underpinned by self-confidence, self-efficacy and self-esteem, rather than your position in the office hierarchy.”
College confidence
Whereas you might have felt like a wallflower in school uniform, the chance to dress yourself on your own terms provides freedom for expression, which can be a big confidence booster. Feeling comfortable in the classroom is key, but there’s no reason why you can’t pair practical clothing with more commanding shapes and textures, like an oversized leather jacket.
Edward Crutchley Backstage, credit – Rory James, British Fashion Council
TK Maxx Denim high platform shoe, £199.99
Big degree energy
University is just one step away from the world of work, plus the new surroundings, peers and a heavy duty curriculum may seem daunting at first, but by dressing the part, you can help ease yourself into your environment and routine like you’re already a proud alumni. Use your newfound independence to work those pieces you’ve always wanted to wear, whether it’s a striking co-ord or a unique accessory.
Pronounce, credit – Jessica Mahaffey
Primark Party Cream Diamonte Mesh Phone Holder Bag, £7
Primark Waistcoat, £16
Wakati Oil-Infused Cream, £10.95
Mumfluence
It’s tough finding time to dress to impress between ironing uniforms and making packed lunches, which is why elevated basics are essential for busy mums. Think block colours, midi-heel loafers or box-fresh trainers, and a structured jacket. If you can style it in under a minute, it’s a keeper.
Labrum, credit – S. Stafford, British Fashion Council
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Dune London Niamh Belt, £40
Weekend by Max Mara Nido Belted Waistcoat, £240
Skims Soft Lounge Maxi Skirt in Onyx, £54
Ganni Leather Jewel-Embellished Loafers, £325
Sculpted by Aimee Sculpted Brow, £20
Outre Swiss X Vixen Blowout £49.99
19/99 Lip Ointment, £21
Serran Canvas Tote Bag, £125
Love at first sight
The right partner won’t be intimidated by a confident woman – instead, they will match her energy! Power dressing goes hand in hand with power couples but it also allows you to express yourself and make an impression as early as the first date. For a radical approach mix stilettos with oversized, unisex pieces.
Chet Lo AW23, credit – Haydon Perrior, British Fashion Council
Pronounce, credit – Jess Mahaffey
Feme Wig from £25.99
Ateh Jewel Beauty Love Plum Plum Blush, £25
Carvela Kicker Stud, Kurt Geiger, £99
Charlotte Tilbury Matte Revolution in shade Love Liberty, £27
Pretty Little Thing Black Metallic Asymmetric Cut Out Maxi Dress, £29
Marks & Spencer Autograph Leather Trench Coat, £350
Oliver Bonas Mae Black Triangular Hoop Earrings, £16
Banke Kuku Black Monogram Bodysuit, £172
