The name “Afrique” and our logo hold deep significance for us. The logo features the outline of the African continent, symbolising our pride in our roots and our commitment to celebrating our country. The vibrant colours used in the branding are inspired by the main flavour ingredients in each bottle. They reflect Africa’s beauty, vibrancy, and cultural diversity.
While Africa isn’t traditionally known for vodka production, we saw this as an exciting opportunity to challenge perceptions and introduce unique flavours to the market. Vodka’s versatility makes it the perfect canvas for innovation. Our vodka is made from sugar beet, giving it a unique natural sweetness. By using high-quality ingredients found in Africa, we’re able to craft a distinctive product that reflects the essence of the continent.
Our journey with Afrique has taught us a few key lessons. Top of the list is authenticity. Having a clear and compelling brand story that resonates with your target audience is what will make you unique and stand out from the crowd. The decision to prioritise quality and innovation was important because we wanted to corner a space in the luxury market and produce flavours that have never been done before. Finally, staying adaptable is key any business–big or small. The market evolves constantly, so always be open to feedback and willing to pivot when necessary.
Traditionally the alcoholic drinks industry has been male dominated. Our drive is to break barriers and change the game. We’re here to empower and bring fresh perspectives that have been missing for too long. We’re proud to be part of a network of inspiring women who collaborate and mentor other female entrepreneurs. This has by far been on the most rewarding aspects to this journey.
Shop Afrique Vodka.
Spell Bulletin
Don’t get left behind… Stay in the loop!
Stefflon Don enters her fragrance era with DON BEAUTY discovery set
British multi-platinum artist Stefflon Don has always been top-tier glam goals. With the launch of her beauty brand there’s no more guesswork in replicating her delectable swag. Debuting with a Discovery Set, a curated collection of six eau de parfums designed to suit different moods and moments, the Birmingham-born artist, who has over 11 million social media followers, says DON.BEAUTY’s ethos centres on owning life’s “messiness” and rejecting one-size-fits-all beauty ideals. Now let’s say it in unison: “Ya dun know!”
Collectable canvas tote from Urban
The say the best things come in three, hence why Urban have added three bulk braiding textures to its line-up: Breezy a deconstructed body wave; Luscious a deep bouncy curl and Motion a defined deep wave pattern. To celebrate, you can get your hands on a logo emblazoned canvas tote bag. Designed for everyday use, the lightweight shopper is spacious to fit several packs of braiding hair when going to the salon and is reuseable. It really is totes amaze!
Project Afro Achiever of the Year
The Fellowship for British Hairdressing awarded Trevanna Watkis from House of Sisters salon the Project Afro Achiever of the Year Award. In a heartfelt Instagram caption, Watkis wrote: “Three years ago, I was doing hair in my sister’s shed, trying to rebuild my confidence and find my place again. I never imagined that the journey would bring me here standing on the Fellowship stage, holding this award, surrounded by people who truly believed in me.”
