Who to follow in summer 2025

Jaded by the same old posts on the ‘Gram? Freshen up your feed with these follow-worthy accounts in haircare, fitness and more.

Looking to refresh your feed with some feel-good content, creativity and inspiration? If you’re into gaming, fitness, illustration, or just want a few more accounts that make you smile, we’ve rounded up some of the best people and brands to follow on Instagram this summer.

From inclusive Sims content to Jamaican-inspired haircare, these creators and communities are making an impact, online and off. Hit that follow button and thank us later!

A photo of four men from TheBlackManCan smiling at the camera

TheBlackManCan

With over 1.1 million followers, this account centres inspirational role models for black boys and young men. Not just an Instagram page, TheBlackManCan also carries out vital not-for-profit work, including a mentorship programme spanning the USA’s east coast and beyond. However, it’s also their lighthearted memes that keep us smiling from across the pond. Following the fallout of Netflix’s Adolescence, this is the kind of uplifting content we need to see!

A screenshot of a Sims character with dark skin, wearing a colourful head scarf and a green co-ord

Danielle ‘Ebonix’ Udogaranya

If The Sims had an expansion pack for real-world impact, Danielle ‘Ebonix’ Udogaranya would be the star. Since 2015, she’s been crafting custom content that brings quintessential black hairstyles – braids, afros and twists– into the game, making virtual worlds more inclusive. Follow for new CC drops, behind-the- scenes glimpses of her digital artistry, and her ongoing mission to shake up the gaming industry.

A photo of Addie Adessy holding up a peace sign. Above her head, the text reads: POV: you start romanticising the little things in your life

Adessy

Need a daily dose of real talk? Adessy is the internet’s best friend, here to help you navigate fear, self-doubt, and the art of romanticising the small joys in life. Pondering on topics like Are We Turning Our Lives Into A Reality Show, her content feels like chatting with a mate who just gets it, so hit follow for feel-good vibes and thoughtful conversations that’ll make you see life’s ups and downs in a whole new way.

A photo of Shelly- Ann Fraser-Pryce holding an Afimi haircare product and smiling while looking off camera

AFIMI

When an Olympic legend like Shelly- Ann Fraser-Pryce launches a haircare brand, you know it’s going to be elite. AFIMI (a play on Jamaican patois meaning It’s For Me) is a luxurious eight-step haircare line inspired by Jamaica, designed to keep textured hair healthy and hydrated. Expect island vibes, haircare wisdom, and proof that even the fastest woman in the world slows down for self-care.

A photo of a drawing of a cartoon girl with Afro puffs, next to some colourful paints and a paintbrush

Zen.to.paper

Diversity in children’s books is long overdue, and Zenovia Grant is making sure it happens. Following the success of her self-published book Taye’s Hairy Adventure, she’s expanding her portfolio with stunning book covers and exhibitions. She told us: “Remember that reading doesn’t need to be a chore – always make it fun and always keep the child at the centre of their learning.”

A photo of Gina Obeng doing a dance workout at a gym, wearing green shorts and a green top

Gina Obeng

Resistance bands, music and serious glute burn – Gina Obeng knows how to turn a workout into a full-on event. The Gymshark athlete and founder of Beats and Bands started out teaching banded workouts from her living room, and now she’s hosting sell-out sessions (one even featured Azealia Banks!). Follow for gym memes, workout motivation, and ticket drops to her next high-energy fitness party.

 

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