Carine Mbala

The rise of organic beauty female entrepreneurs shows no signs of abating. To celebrate the movement, we talk to Carine Mbala, founder of new skincare brand ELÉNGÉ.

What’s the story behind your brand?

After my son was discharged from hospital with leukaemia, I decided to change the products we used and the food we ate, I started handmaking my own hair and skincare products.

It began for my family, but my friends loved shea butter and would request it all the time, so I decided to turn it into a business.

What are considered to be the hero products?

My best-seller is definitely my Shea butter. Customers love the vanilla scent, but the orange scent is my personal favourite.

Elenge skincare - packet

How else do you try and live a holistic lifestyle?

We avoid meat and processed foods as our household as an attempt to keep things as wholesome as possible. I also make an effort to use products that are natural and raw ingredient-based for.

This way we can take care of what is going on inside our bodies.

Eléngé skincare - tub

Any words of wisdom for someone wanting to set up a beauty brand?

Do what you can with what you have until you’re able to do what you want. Just start! You will learn along the way. Find someone in your industry and ask them to mentor you or give you advice.

Everything you need is on the internet; don’t rush – start slowly and build organically.

Follow ELÉNGÉ on Instagram and visit their website here.

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