Meet go-getter Mimi Oviawe, owner of Mimi’s Studio

Lash technician Mimi turned her side hustle of selling lashes into a full-time beauty business

Tell us about Mimi’s Studio

We specialise in luxury mink eyelash extensions, as well as other beauty services such as microblading for brows and semi-permanent make-up.

What inspired you to start a career in the beauty industry?

I went to university, then landed a job in real estate. I was selling strip lashes on the side when customers started asking me if I offered lash extensions. That kind of service wasn’t big in my community at the time, but I trained up and began taking clients in the evenings after work. It used to be my five-to-nine, butn ow it’s my nine-to-five.

What’s the best part of your job?

Getting to meet so many different people. I’ve met so many interesting and unique people in this job, and each time I talk to a client, I learn something new. Getting your lashes done is almost like a therapy session for some clients.

Mimi filming for a vlog channel

What’s trendy in lashes right now?

Coloured and bottom lashes are so popular for festivals or occasions like birthday and weddings. Also, mega volume lashes, also known as Russian volumes, are ultra-fine lashes which are easier to apply to each natural lash. They’re applied in a fan-like shape, which gives lots of volume!

Full mink eyelash set

What’s the secret to a perfect eyebrow?

Follow the natural shape of the brow. Some people think that beauty therapists create an eyebrow shape from scratch, when actually we work with and enhance the shape that is already there.

Groomed eyebrows and full Russian volume set

What are your tips for eyebrow and lash maintenance at home?

When it comes to microblading, cleanse your brows with a cotton pad and sterile water after your appointment. Leave your eyebrows to heal for around 10 days – that includes avoiding any oily products.

Lashes need a daily wash and, again, avoid oily products. We provide our clients with a free spooly at the end of their appointment for daily lash maintenance.

Any celebrity brow heroes?

Serena Williams! Her eyebrows are to-die-for.

To book an appointment or for information about Mimi Studio, visit https://mimisstudios.as.me/schedule.php

Subscribe and stay updated. Join the Spell Squad

Sign up to receive exclusive news, alerts and competitions, delivered straight into your inbox every month.

Processing…
Success! You're on the list.

By signing up, you agree to our Privacy Policy and Terms.

Hot off the press

Follow Spell Magazine on Issuu and get access to all issues!

Stay on trend and never miss a copy again.

Related Articles

Spell Magazine covers
Spell Magazine 13 Spring 26 – out now

Revival Mode

Bulk hair baddies & more inspo!

Here at Spell Magazine, we live, love and breathe what we do.

To stay connected with our exclusive hair, beauty and lifestyle content, and have it delivered straight to your inbox, sign up to our newsletter today.

Newsletter

Sign up to receive exclusive news, alerts and competitions, delivered straight into your inbox every month.

Processing…
Success! You're on the list.

2025 © Spell Magazine

Begin typing your search above and press return to search. Press Esc to cancel.

Or, browse through the popular tags: