What have been the challenges you’ve personally faced when shopping for hair in the past?
One of the biggest challenges I’ve faced when shopping for hair is the lack of support and guidance. It’s hard to trust that the hair you’re buying will actually match what’s advertised, and often, there’s little help after the sale. Then, there’s the struggle of tracking down the right products and tools, since most places only sell hair. If you’re not experienced, figuring out installation and styling can also feel overwhelming. That’s exactly why I created The Mane Clique—a wig subscription box to take the stress out of hair shopping. We offer high-quality hair, all the essential products and tools, and exclusive expert tips to guide you every step of the way.
How important is it for owners of Black hair brands to use the products they sell?
It’s incredibly important for owners of Black hair brands to use the products they sell. At The Mane Clique, we make sure to use the exact hair and products we offer to our customers. This helps us understand the quality, performance, and overall experience of what we’re selling. By doing this, we’re able to ensure that every product meets the high standards we promise. We want our customers to know that we’re committed to offering products we love and believe in.
The Mane Clique tackles issues like inconsistent product quality. What steps have you taken to address this effectively?
It can be very disappointing when the quality of your hair isn’t what you expected, and that’s something we’ve worked hard to avoid. We partner with trusted suppliers who are just as committed to high-quality hair as we are, and we personally inspect every product before it gets to you. On top of that, we’re always here to help with care tips, styling advice, and any support you need to make the most of your hair. By being open, proactive, and focused on quality, we aim to take away any concerns about consistency, so you can shop with confidence.
How do new customers know which subscription box is right for them?
We’ve created a simple quiz to help new customers figure out which wig subscription box is the best fit for them. It only takes a few minutes and asks a few easy questions about your hair wants, needs and preferences. Based on your answers, we recommend the box that matches what you’re looking for, making the whole decision process much easier and stress-free. We’re all about making sure you get exactly what you need, and the quiz is available right on our website to guide you!
Why choose only 100% virgin hair to include in your boxes? Why not other types of hair?
We’ve made the decision to exclusively offer 100% virgin hair in our boxes because we are committed to providing the highest quality experience for our customers while remaining affordable. Our virgin hair is naturally pure, meaning it hasn’t been chemically treated or altered in any way. We use a gentle steaming process to achieve the desired texture, which helps maintain the integrity of the hair and its cuticles, ensuring it stays healthy, natural, and durable. While raw hair is popular and offers a high-end option, it can be expensive, and not all customers are ready for that investment. We believe our high quality 100% virgin hair strikes the perfect balance between quality, durability, and affordability, giving our customers hair that looks, feels, and lasts great—without the high cost of raw hair.
The Mane Clique aims to offer a respectful and empowering experience for Black women – what does that really mean for your customers?
At The Mane Clique, offering a respectful and empowering experience for Black women means making everything easier, more personal, and focused on discovery. We know that in many traditional hair shops, Black women can feel overlooked or misunderstood, so we created something different. It’s not just a wig subscription box—it’s like having your own personal hair shopper. Each box is fully personalised with high-quality hair, products, and tools, and we include expert tips to help you learn and feel confident. Beyond just the box, we treat every customer with care and respect, not only during the purchase but throughout your entire experience with us. Whether it’s through our free telephone consultations or access to the mane members lounge, we’re here to support and empower you every step of the way, making your hair shopping experience as easy and enjoyable as possible.
The hair industry is competitive, with many well-established brands. What challenges have you faced breaking into this market?
The hair industry is definitely competitive, and breaking into it hasn’t been without its challenges. One of the biggest hurdles we’ve faced is building trust with customers, especially when so many well-established brands already have loyal followings. It’s tough to stand out and show that we genuinely care about providing a different, more personal experience. Another challenge has been educating people on the value of our service, beyond just offering products. We’re not just a hair business —we’re focused on delivering a full experience, from personalised wig subscription boxes to expert tips and consultations. Despite these challenges, we’re excited to show them that we’re here to make hair shopping easier & more enjoyable. We’re working hard to create an experience that will stand out and meet the needs of those who feel overlooked by other brands.
Where do you see The Mane Clique in the future, and what impact do you hope it will have on the hair care experience for Black women globally?
In the future, I see The Mane Clique growing into a community that’s not just about hair, but about embracing self-care and empowerment. We’re planning to host pop-ups, masterclasses, seminars, and social meet-ups where Black women can come together, learn, and relax. These events will focus not only on hair care but also on nurturing mental and physical well-being. We want to create spaces for self-care, where women can feel supported, discover new products, and share experiences. My vision for The Mane Clique is to become a nationwide brand that provides more than just high-quality hair—offering resources and experiences that uplift and empower Black women, both inside and out.
Subscription services are more popular than ever, with 70% of 18-44 year olds utilising them. What do you think makes subscriptions so attractive to consumers?
I think what makes subscriptions so attractive to consumers is the convenience and sense of discovery they offer. People love the idea of having something curated for them and delivered straight to their door, especially when it comes to products like hair, where it can sometimes be overwhelming to choose the right ones. Subscriptions take the guesswork out of it and make shopping feel easier. Plus, there’s a sense of excitement and self-care that comes with receiving a new box, where you get to explore new styles and products. For our customers, it’s not just about convenience; it’s about feeling valued, supported, and having a personalised hair experience that saves them time while still delivering high-quality results.
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