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Who to follow in winter 2024

Transform your feed with inspiration for 2024 from trending creators, independent businesses and more.

Who to follow

Street Greets

Street Greets sums up their greeting cards as “Terms of endearment that you may say but won’t really see in the high street shops”. This independent brand personifies black British vernacular at its best with its vibrant designs and tongue-in-cheek slogans. Browse this account to find greeting cards that your loved ones will actually appreciate!

Planet Fantastique

Planet Fantastique

Welcome to Planet Fantastique, a utopia created by AI artist Sienna O’Rourke. At first glance, this account appears to be a collection of quirky vintage photos, as those tell-tale AI features (like extra fingers) are notably absent. But as you scroll further, it’s easy to get lost in this convincing world of retro pastels!

Nzinga Young

Nzinga Young

Looking for vegan inspiration that’s more than just food pics? New York City-based influencer Nzinga Young, who describes herself as “very vegan”, curates easy and super flavourful plant-based recipes, fashion and beauty essentials, and urban grub hotspots on her aesthetically-pleasing grid.

Lydia and Alma

Lydia and Alma

You might have already spotted sisters Lydia and Alma taking street style snaps at London’s hottest haunts. This influential pair is taking Instagram by storm for their stand-out style and lengthy natural ‘Fros! Follow for fashion inspiration and fluffy ‘Fro tutorials and check out our interview with the duo at spellmagazine.co.uk

Woke Babies

Woke Babies

On the search for children’s books featuring characters that look like you and your family? With fans including Vanessa Williams, the Woke Babies subscription box was designed with this in mind, providing uplifting books recommendations and fun everyday activities that families across the globe can appreciate.

Thegoodquote

@thegoodquote

Start your day with a dose of positivity, a pearl of wisdom or a touching sentiment with @thegoodquote. Having first posted in 2011, this account is a titan of the Instagram realm – and it’s not going anywhere. 13 years later, its daily posts appear on the feeds of its 24.5 million followers (and it’s on Threads, too)!

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