In the dynamic landscape of black-owned businesses, the rise of markets and pop-ups has revolutionised the way independent and upcoming brands connect with consumers. In a digitally dominated age where online spaces like Etsy and eBay make selling an easy artform, one-(wo)man shops are raking in the pounds by marrying the mass power of e-commerce and highly curated market spaces. “Black Culture Market’s philosophy is to encourage greater ownership not only through entrepreneurship but also taking ownership of one’s narrative, culture, and economic destiny,” explains Jen, founder of the fast-growing Black Culture Market.
A market showcasing Black-owned business
Since its inception in 2018 during Black History Month, what was originally planned to be a one-off event has turned into a regular calendar feature celebrating African and Caribbean commerce and culture in London areas. “Creating space for business owners in our local community is crucial for boosting the economy. When we support small local businesses, we help create more local jobs and foster a stronger sense of belonging,” enthuses Jen. “When we shop locally, we invest in products that reflect our cultural identity, carrying a more meaningful message. This is another example of how supporting local businesses goes beyond just transactions – it’s a commitment to the well-being and resilience of our community. It promotes economic growth, strengthens community bonds, and adds cultural richness, making our locality a better place to live and thrive in.”
Discover new brands at Black Culture Market
According to sources, UK black-owned businesses grew in number by 38% between 2014 and 2019, and this number continues to grow. There are several factors at play. “Access to resources and support networks has improved over the years. Initiatives aimed at assisting Black entrepreneurs, such as mentorship programs, promotional and networking events, have provided valuable guidance and connections for black-owned businesses just starting out”, explains Jen. Some of our favourite beauty brands like Airfro, The Glowcery and Ashe London have benefitted from equity-free grants to launch and sustain their growing business. Then there’s side hustle culture. Ceo’s working a nine to five and attending market pop-ups is the norm. Paula Francis founder of SuperfoodLx frequently attends Black Culture Market whilst balancing her acting career. “It’s not easy juggling a busy acting schedule with a full-time business, but weekend pop-up markets help me manage my time effectively,” Francis explains. “I enjoy meeting our customers and its a great opportunity to network with other entrepreneurs.”
Elevate your shopping experience
With high streets across the country dwindling, markets and pop-ups are a creative way to revamp how you shop. “Personally, I don’t always want to be behind a computer screen shopping for my foundation and hair creams,” says Spell Magazine editor Jemima Cousins. “It’s void of discovering hero products you might find on the off chance because someone recommends it or the packaging jumps out. For hair or make-up products, I like to feel it, smell it, shade match it IRL before purchasing too.”
This is part of the secret success to market mania – it brings back joy to discovering brands in a much more interactive way. You might not get next day delivery, but there’s a strong likelihood you’ll meet the inventors and owners. You can gain one-onone expert advice and better insight into which products are best suited to your needs, alongside how to get the best out of them. “Attending markets has really helped my business come along way,” says Eni Salawu founder of Natural Jem. “Utilising socials and a website have been great, but nothing compares to connecting with your consumers where you have the opportunity to share the story behind your brand and consult to their needs.”
Jen adds, “We believe that markets have always been more than just places to buy goods; they’re about connecting with your community and its producers, essentially serving as the original social network. At Black Culture Market, offer an immersive shopping event and provide opportunities for vendors to offer samples and tasters of their products, ranging from nourishing skincare to flavourful rums.”
For more information, visit blackculturemarket.co.uk
